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Customer Care

Why is the store in "BETA"?

The Supercell Shop is in “BETA” because, much like our approach to the game development process, we wanted to start small and simple and build on it from there. As such, we took over a year selecting products, tailoring designs and fine-tuning each item so that we could deliver something truly unique and special for our players. We also took our time to find the right partner that could build a good web experience to deliver merch directly to our players.

We’re super excited about this BETA launch and we’ll be looking forward to your feedback on the products and store experience as we continue to roll out new merch and features! 

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